Why Content Won’t Get Your Reps to Quota



Why Content Won’t Get Your Reps to Quota


Content isn’t going to get you to quota.

Even when content is curated, packaged, and delivered right to the rep - most of it still goes unused, languishing at the bottom of a dusty AWS server.

But it’s not that content is bad. It’s just the wrong tool for the job.

Watch for a candid discussion about the siren call of content, why content fails to further enablement goals, and why readiness and coaching are vastly more effective tools in the toolbox.

You'll Learn

Bullet Point 1

How enablement should be proving the power of its readiness programs


Why sales enablement needs to move beyond content


What the future of sales readiness looks like


Adriana Romero

Director, Enablement Solutions

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Malvina EL-Sayegh

Sales Enablement Leader

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