Content isn’t going to get you to quota.
Even when content is curated, packaged, and delivered right to the rep - most of it still goes unused, languishing at the bottom of a dusty AWS server.
But it’s not that content is bad. It’s just the wrong tool for the job.
Join for a candid discussion about the siren call of content, why content fails to further enablement goals, and why readiness and coaching are vastly more effective tools in the toolbox.