My very first sales job was during the summer between my first and second year of university. My dad had a close friend who owned his own company, and because his friend was a decent guy, he took me on as his paid intern for the summer.
It’s remarkable how when you’re in line at a coffee shop, everyone in line goes out of their way to not look at each other.
There’s such a thing as bad a sales enablement solution.
Sales enablement is fundamentally about getting more money into your pockets from the right kinds of customers, faster and more efficiently than before.
And each of those is fairly measurable.
If your sales enablement solution isn’t tied to one of those, it’s probably not a very good sales enablement solution for actually enabling sales.