A sales leader has to be a coach, cheerleader, and taskmaster all rolled into one.
Sure, hitting targets is at the top of every sales leader’s agenda. But in order to do that, you have to focus on your team as a whole, individual team members, processes, and on how you continue to develop as a leader.
In 2001, Daniel Goleman published a book called Primal Leadership. In it, he posits that there are six leadership styles –Visionary, Coaching, Affiliative, Democratic, Commanding, and Pacesetting.
Of course, none of these styles are hardcoded, and no leader should stick to any one of them all the time. But a good leader must have the ability to exhibit traits of whichever style is best suited to the present situation and will get the best out of their team in that situation.
