Summary: taking your sales academy digital isn’t an impossible task. Start with the sharpest pain, ship programs quickly, get executive buy-in, reuse your existing content, and be bold – you can probably digitally enable more than you think.
Last week, the LevelJump team and I went down to San Antonio for the 2019 Sales Enablement Society Conference. Our goal? Talk to lots of people, learn as much as possible about the sales enablement space, and eat some killer BBQ.
Are Your Sales Enablement Efforts Working?
Unsuccessful sales programs are easy to spot. Goals are constantly unmet, opportunities are unrecognized or lost to the competition, closing rates are feeble, and customers are impatient with product-centered sales.
