If you are in sales enablement, you know that marrying your measures directly to revenue outcomes is a never-ending challenge. It is the number one question we get asked on our client calls at LevelJump. Here we break it down for you in four steps that any enabler can follow to tie the two together.
There are several stages involved in implementing a sales enablement program. You need to create a hypothesis, get all stakeholders on board, and roll it out effectively. Once the process is in motion, there's another crucial phase — proving it works. Or, if it's not working, to quickly identify the problem and go back to the drawing board. What follows are some guidelines on how to show that sales enablement is working, and how to make improvements in any areas that need tweaking.
There are several key steps to building a successful digital sales enablement program. The most exciting part, however, is actually shipping the program so you can see it in action. The way it’s executed will have a major effect on how it’s received and the results you see. Here are some best practices and common mistakes to avoid to ensure you build a scalable sales enablement strategy that meets your objectives and drives revenue.
Who doesn't like scavenger hunts? We'll do you one better: what if the next scavenger hunt could help you save significant resources and play a vital role in your sales enablement process?
That might sound a bit extreme.
But that's exactly what a content scavenger hunt can do.
Sales enablement is the process of building a comprehensive program designed to provide your sales team with the content and tools they need to close more deals. From training materials and product information, to highly effective email templates, competitor battlecards, and much more, content is an important part of the process to help your team drive more revenue.
But it’s bonkers expensive and takes ages to build. On average, marketers spend about 26% of their budget on content.
So a big part of being an effective enabler is learning to use what you’ve got. And a scavenger hunt can help you surface existing content across your organization, enabling you to leverage it into better sales training and optimization.
That's right: no new content required. Instead, follow these 4 steps to run an effective content scavenger hunt that can lead to almost immediate ROI.
In order to effectively implement digital enablement, it's imperative to get all the essential stakeholders on board. Without buy-in throughout your organization, it will be difficult to roll out your digital enablement strategy. But obtaining the necessary support can seem like a daunting task when you need to convince a diverse group of people, each with their own viewpoints and objections. With the right preparations, however, you can convey the benefits of your position and secure the support you need.
This is part 1 of a 4 part series on CS onboarding & enablement. Stay tuned for part 2 next month!
Over the last few months, we’ve gone deep on Outcome-Based Enablement.
For the sales enablement function to become a mission-critical part of the go-to-market team, it needs to prove its impact on revenue. And we believe that enablement programs built outcome-first are the best way to achieve that.
And while most agree, many are a little fuzzy on exactly how to actually do Outcome-Based Enablement.
So we put together this 4-step sales enablement framework you can use to build your own Outcome-Based enablement plan or charter.