Sales Enablement Maturity Model - What Level Are You?
October 7, 2020
If anything is true about business in the pandemic era, it’s this: the world of work is changing - and we’re not going back to how it was before.
Sales enablement is a broad term that covers a wide gamut of efforts, ultimately aimed at driving more revenue. This includes stuff like tools and processes, bu...
There are several stages involved in implementing a sales enablement program. You need to create a hypothesis, get all stakeholders on board, and roll it out ef...
Last week I was lucky enough to sit down and “moderate” (read: shoot the breeze with some cool people) a panel discussion between Matt Biggerstaff, CSM at Gong,...
There are several key steps to building a successful digital sales enablement program. The most exciting part, however, is actually shipping the program so you ...
All too often, enablement managers design programs reactively, based on an ad-hoc requests sales leaders toss their way. It inevitably ends up being random acts...
Who doesn't like scavenger hunts? We'll do you one better: what if the next scavenger hunt could help you save significant resources and play a vital role in yo...
In order to effectively implement digital enablement, it's imperative to get all the essential stakeholders on board. Without buy-in throughout your organizatio...
When it comes to training your sales reps to be successful in the digital, agile, modern world, it might seem like there are a lot of different kinds of tools t...
As you might have noticed, podcasts are sort of a thing. And you also might have noticed, there’s an awful lot of chaff in that wheat. So we did the hard work f...
There was a clear trend of remote working even before COVID. Global Workplace Analytics reported in 2019 that in the last decade and a half, the remote working ...
It’s QBR season again. Normally this would mean getting all of your sales reps and sales leadership into one room for 8 hours (sometimes for more than one day) ...
It sometimes feels like sales enablement suffers from middle child syndrome. Leadership is quick to shower sales reps and marketing with attention, and forgets ...
This is part 1 of a 4 part series on CS onboarding & enablement. Stay tuned for part 2 next month!
How do you measure the effectiveness of your sales enablement program?
Millennials are no longer just a part of the workforce. They are the workforce. 56% of US workers are millennials today, and that number will grow to 75% in the...
The COVID pandemic has validated what we already suspected: Modern enterprise runs on video. Streamlining internal communication for newly-remote teams, video...
Summary: non-native apps integrate with Salesforce using APIs, and that can cause problems. If tieing enablement to revenue is important, then a Salesforce nati...
We’re big fans of Gong. In fact, I’d go as far to speculate wildly and say that Gong is possibly our favourite sales tool. But that’s not why we partnered wit...
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