If anything is true about business in the pandemic era, it’s this: the world of work is changing - and we’re not going back to how it was before.
A sales leader has to be a coach, cheerleader, and taskmaster all rolled into one. Sure, hitting targets is at the top of every sales leader’s agenda. But in o...
Sales coaching is, without exaggeration, one of the most powerful ways to boost your team’s numbers and produce stellar salespeople. Companies that provide an o...
Most of being an effective sales rep comes down to effective listening and asking good questions. Questions get us to the heart of a prospect’s problem so that ...
The sales enablement community generated a LOT of content in 2020. And unless you were glued to your monitor reading research reports and ebooks 24/7, odds are ...
2020 threw everyone for a loop, and sales enablement was not untouched. The good news is enablers are more important than ever before. Getting the right message...
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
Software is eating the world. And software sellers are along for the ride as it does.
In 2001, Daniel Goleman published a book called Primal Leadership. In it, he posits that there are six leadership styles –Visionary, Coaching, Affiliative, Demo...
So you’re hiring a new salesperson for your team. Do you hire for sales experience, or do you take a chance on a keen, albeit inexperienced, salesperson?
If you are in sales enablement, you know that marrying your measures directly to revenue outcomes is a never-ending challenge. It is the number one question we ...
The Gap — no, not the American retail store, this refers to the gap between where a prospect is and where they want to be.
I interrupt your regularly scheduled mundane scrolling with precious insights! I recently had the honor to interview Ray Owais, Retail Revenue Enablement Lead...
As a sales leader, it’s assumed that you’re good at adapting to change. Which is important because the current environment needs great sales leaders who are nim...
Once you identify that your team has a sales cycle length problem, it’s time to do something about it. Here’s everything you need to know to create sales coachi...
Most sales leaders wish that C-level executives would view sales enablement as a necessity, not just an amenity for teams; but to get buy-in from the top can ta...
Charles Darwin said it’s not the strongest or smartest species that survives, but rather the species that’s the most adaptable to change. Chuck might as well ha...
Guess who’s back. Back again. Shaffer’s back. Your CS friend.
Sitting in Google drives, SharePoints, and laptop folders across the world, collecting digital dust and just waiting to see the light of day, are hundreds of en...
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