Spencer Grover

Spencer is the product marketing manager at LevelJump. He comes from the world of content and loves helping B2B SaaS companies find exactly the right people who love a product, and figuring out exactly how to tell that product story so it resonates and compels action. You can find him on LinkedIn.
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Recent Posts

10 Things Your Sales Managers Need To Be Coaching On

April 30, 2021 / by Spencer Grover posted in Sales Training & Coaching

Sales managers have a difficult job. After all, their livelihood is based on the performance of other people with wills of their own. A sales manager can't do the job of a sales rep for them, nor would they want to if they could.

So what can they do?

The main duty of a sales manager is to be a sales coach: someone who imparts training to a team and works with their reps to retain and develop those crucial skills.

Done right, sales training and coaching can result in an explosion of growth, since an entire team of competent and trained salespeople can sell more than any one sales rep on their own. 

But what skills do you teach? What should be the things you coach your people on every day, week, month, and quarter?

The skills we compiled might be a bit different than the ground-level tactics and techniques that sales training often imparts. These areas of emphasis are intended to give your salespeople something every sales manager wants for their reps: self-efficacy.

To turn your reps into self-sufficient sales professionals, focus on these 10 areas as a part of your sales training program.

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30 Sales Enablement Stats for 2021

April 15, 2021 / by Spencer Grover posted in Sales Training & Coaching

Sales enablement has many meanings. Different teams, with different priorities, believe sales enablement means different things - but no matter what disparities exist, the ultimate goal is simple: to help sales teams drive more revenue with the right skills and resources.

What does the industry think lies in store for this crucial function in 2021, especially in the age of COVID and the rise of remote selling? We compiled 30 stats to help understand where enablement is in 2021 and maybe get a peek at where it’s going.

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Why Sales Should Be the Content Generators for Sales Enablement

March 5, 2021 / by Spencer Grover posted in Sales Training & Coaching

There’s a ton of confusion over who creates the content for enablement. It’s usually an awkward grey area, with sales, sales engineers, marketing, enablement, and ad-hoc SMEs building stuff on demand. 

But really, sales should be the generator for enablement content. I’m going to outline exactly why, and how to make that happen without taking your reps off the floor.

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Why You Need to Measure Revenue Outcomes in 2021

February 26, 2021 / by Spencer Grover posted in Sales Training & Coaching

At the end of 2020, we predicted that enablers would see continued pressure in the new year to prove their impact on revenue. Then, almost as if we planned it, we provided a roadmap to revenue attribution. 

Today, we’re going to dive into why – why does enablement need to start tying its effort to revenue goals?

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The 5 Sales Enablement Metrics to Take to Your CRO

February 16, 2021 / by Spencer Grover posted in Sales Enablement, Sales Enablement Metrics & Analysis

I recently chatted with my LevelJump colleague Adriana Romero, Director of Enablement Solutions, in a live webinar about which enablement metrics you need to be paying attention to in 2021

Here’s what you need to know.

We started by looking at some consumption metrics most enablement teams use, such as content views, video plays, course completion rates, quiz scores, and badges earned. While they all have a place in the enablement metric family, Adriana pointed out that they won’t tell you if someone knows how to overcome objections or position a value proposition. In other words, these don’t really nail down how much the needle moves. And that is what leadership teams want to see. 

How do we know if we are moving the needle? How is enablement making people productive? Look at the sales process and where enablement can have an impact. What did the managers want to impact?  Executives want to measure the time to revenue of a new hire and these were manageable metrics that create a solid overview of productivity.

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Roadmap for Sales Enablement Revenue Attribution

January 26, 2021 / by Spencer Grover posted in Sales Enablement

Sales enablers need to tie their work to revenue. It doesn’t matter who sales enablement reports to – sales, ops, CRO, CEO, etc... – the function is too prominent, too visible, and most importantly, too expensive to not have a clear line between cost and benefit.

This article is designed to give you the ultimate roadmap to bridge the gap between enablement and revenue. But it’s essential to recognize what I’ve outlined here is a strategy and not a one-and-done method. No single number illustrates the impact enablers have on the bottom line. However, this is the blueprint for putting sales enablement performance directly in context of profit and loss.

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10 Sales Leadership Lessons That You Need To Know As Sales Leader

January 5, 2021 / by Spencer Grover posted in Sales leadership

A sales leader has to  be a coach, cheerleader, and taskmaster all rolled into one.

Sure, hitting targets is at the top of every sales leader’s agenda. But in order to do that, you have to focus on your team as a whole, individual team members, processes, and on how you continue to develop as a leader.

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14 Absolutely Must-Do Things To Be A Great Sales Coach in 2021

December 31, 2020 / by Spencer Grover posted in Sales Training & Coaching

Sales coaching is, without exaggeration, one of the most powerful ways to boost your team’s numbers and produce stellar salespeople.

Companies that provide an optimal amount of coaching see 16.7% greater annual revenue growth over those that don’t. That says a lot about the impact a sales coach can have.

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9 Clarifying Questions To Ask Your Prospects

December 29, 2020 / by Spencer Grover posted in Sales Training & Coaching

Most of being an effective sales rep comes down to effective listening and asking good questions.

Questions get us to the heart of a prospect’s problem so that we can formulate the perfect solution for them.

But not all questions are the same.

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Top 7 Sales Enablement Resources From 2020 You Might Have Missed

December 22, 2020 / by Spencer Grover posted in Sales Enablement

The sales enablement community generated a LOT of content in 2020. And unless you were glued to your monitor reading research reports and ebooks 24/7, odds are you missed a golden nugget or two. 

To make your life a little bit easier, we’ve compiled the best resources on one page. You can bookmark this and have the 2020’s top resources at your fingertips.

Everything you need to launch into the New Year feeling confident is here. From the state of technology to stand out thought leaders with profound insights, these free resources will help your team stand out.

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Four Sales Enablement Predictions for 2021

December 18, 2020 / by Spencer Grover posted in Sales Enablement

2020 threw everyone for a loop, and sales enablement was not untouched. The good news is enablers are more important than ever before. Getting the right message to the buyer at the right time is mission-critical, and for some companies, it will define their survival in 2021.

We’ve analyzed data from the field and gathered the top minds here at LevelJump to predict the top four shifts for 2021. Here we go!

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The 16 Sales Collateral Your Team Needs (With Examples)

December 15, 2020 / by Spencer Grover posted in Sales Training & Coaching

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

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10 Tips for How To Get Into Software Sales

December 10, 2020 / by Spencer Grover posted in Sales Training & Coaching

Software is eating the world. And software sellers are along for the ride as it does. 

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Pacesetting Leadership- Is It Right For You?

December 8, 2020 / by Spencer Grover posted in Sales leadership

In 2001, Daniel Goleman published a book called Primal Leadership. In it, he posits that there are six leadership styles –Visionary, Coaching, Affiliative, Democratic, Commanding, and Pacesetting.

Of course, none of these styles are hardcoded, and no leader should stick to any one of them all the time. But a good leader must have the ability to exhibit traits of whichever style is best suited to the present situation and will get the best out of their team in that situation.

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The #1 Sales Hiring Mistake That’s Insanely Easy To Avoid

December 3, 2020 / by Spencer Grover posted in Sales Training & Coaching

So you’re hiring a new salesperson for your team.

Do you hire for sales experience, or do you take a chance on a keen, albeit inexperienced, salesperson?

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How to Tie Enablement to Revenue Outcomes in 4 Steps

December 1, 2020 / by Spencer Grover posted in Sales Enablement, Sales Enablement Metrics & Analysis, Outcome-Based Enablement

If you are in sales enablement, you know that marrying your measures directly to revenue outcomes is a never-ending challenge. It is the number one question we get asked on our client calls at LevelJump. Here we break it down for you in four steps that any enabler can follow to tie the two together.

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Gap Selling: Everything You Need to Know

November 19, 2020 / by Spencer Grover posted in Sales Training & Coaching

The Gap — no, not the American retail store, this refers to the gap between where a prospect is and where they want to be.

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Onboarding Reps Virtually: 7 Steps Sales Leaders Must Take

November 3, 2020 / by Spencer Grover posted in Sales Onboarding

As a sales leader, it’s assumed that you’re good at adapting to change.

Which is important because the current environment needs great sales leaders who are nimble and can successfully pivot. Most sales forces have had to shift from in-person to virtual onboarding, but there are ways to make your team stand out and succeed despite the change. 

A first-rate onboarding process will push new reps closer to their first deal and achieve the team’s goals. Consider also that effective onboarding can speed up the ramp-time to full productivity by up to 18%. Imagine having a team that gets their first meeting, opportunity, deal and consistent quota achievement faster. 

You can make it happen by following the steps below.

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How Coaching Can Shorten Sales Cycles

October 27, 2020 / by Spencer Grover posted in Sales Training & Coaching

Once you identify that your team has a sales cycle length problem, it’s time to do something about it. Here’s everything you need to know to create sales coaching programs to shorten your sales cycle.

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How Sales Leaders Can Build a Business Case for Sales Enablement

October 22, 2020 / by Spencer Grover posted in Sales Enablement

Most sales leaders wish that C-level executives would view sales enablement as a necessity, not just an amenity for teams; but to get buy-in from the top can take some work. In a perfect world, enablement would just be a standard line-item on the go-to-market spreadsheet. 

But we don’t live in a perfect world.

It’s often a grueling uphill battle for sales leaders trying to make a case for sales enablement to hard-nosed CFOs and other execs.

All too often, sales leaders are forced to build their case for enablement from scratch — articulate its value, paint a picture of the enablement function, and present evidence why hiring one enabler is better than just pouring that money into even more BDRs.  

If you don't have enablement as part of your current system (but you know it's a good idea - because it IS a good idea), here's how you build a business case for sales enablement so that you can get buy-in from your CFO.

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