Sales enablement has many meanings. Different teams, with different priorities, believe sales enablement means different things - but no matter what disparities exist, the ultimate goal is simple: to help sales teams drive more revenue with the right skills and resources.
What does the industry think lies in store for this crucial function in 2021, especially in the age of COVID and the rise of remote selling? We compiled 30 stats to help understand where enablement is in 2021 and maybe get a peek at where it’s going.
The Challenges Sales Organizations Face
2020 was the year of remote selling - but not always by choice. The pandemic forced sales professionals to face the challenges of virtual selling, challenges that aren’t going away. These obstacles - getting to decision makers, ensuring engagement, and understanding the buyer - will take more innovation and adaptation to overcome in 2021.
Opportunities for Sales Process Improvement
Enabling sales teams offers opportunity for companies who embrace strategies and adopt processes and tools. These range from higher sales productivity to more deals and increased top-line revenue.
Sales Enablement Solutions in 2021
What resources and tools are sales teams adopting in 2021 to overcome challenges and take advantage of opportunities? Methods vary, although certain key solutions are developing a consensus for how important they are to overall success.
The data is clear: bringing more resources to bear this year should be a top priority for sales leaders. Sales orgs who make smart and purposeful decisions about enablement will have a competitive advantage over those that don’t - and in a zero-sum game, every advantage counts.
Want to learn about the five most important sales enablement metrics companies need to track in 2021? Check out our on-demand webinar. Also, be sure to download our exhaustive guide on managing sales enablement transformation and powering up your productivity.
Spencer is the product marketing manager at LevelJump. He comes from the world of content and loves helping B2B SaaS companies find exactly the right people who love a product, and figuring out exactly how to tell that product story so it resonates and compels action. You can find him on LinkedIn.