The COVID pandemic has validated what we already suspected:
Modern enterprise runs on video.
Streamlining internal communication for newly-remote teams, video conferencing solutions have gained widespread adoption. Long a weapon of choice for tech and SaaS sales teams, video solutions like Zoom are now being used by virtually every sales organization.
Summary: non-native apps integrate with Salesforce using APIs, and that can cause problems. If tieing enablement to revenue is important, then a Salesforce native app built on Force.com is the way to go.
We’re big fans of Gong.
In fact, I’d go as far to speculate wildly and say that Gong is possibly our favourite sales tool.
But that’s not why we partnered with them earlier this year to bring together outcome-based enablement and revenue intelligence.
We did it because revenue intelligence solutions, combined with LevelJump programs that tie enablement to revenue, is a killer combo.
And because it’s so cool, I thought it’d be worth sharing how our customers are using it.
Check it out.
Summary: taking your sales academy digital isn’t an impossible task. Start with the sharpest pain, ship programs quickly, get executive buy-in, reuse your existing content, and be bold – you can probably digitally enable more than you think.
Over the last few months, we’ve gone deep on Outcome-Based Enablement.
For the sales enablement function to become a mission-critical part of the go-to-market team, it needs to prove its impact on revenue. And we believe that enablement programs built outcome-first are the best way to achieve that.
And while most agree, many are a little fuzzy on exactly how to actually do Outcome-Based Enablement.
So we put together this 4-step sales enablement framework you can use to build your own Outcome-Based enablement plan or charter.
